Seeing Plans Before They’re Built
Chaim Gestetner of 3D Modelize
Architectural plans show where everything goes. They don’t always show how it feels. A client looks at elevations and floor layouts, trying to picture ceiling height, natural light, or whether a hallway will feel cramped. By the time those answers become clear, framing is up … and changes cost money.
That challenge led Chaim Gestetner to build 3D Modelize — a company that turns architectural drawings into experiences clients can see, touch, and walk through before construction starts.
Chaim began in 3D rendering at an architectural firm, where he noticed how often clients struggled to visualize their plans. “People are building their dream home once in 20 or 30 years,” he said. “Why shouldn’t they be sure they’re comfortable with the design?”
During COVID, he launched 3D Modelize with a single workstation. Today, the eight-person team creates photorealistic renderings, 3D-printed scale models, and virtual-reality tours that let users explore a building that doesn’t exist yet.
The VR experience goes beyond static images. Clients wear a headset to walk through rooms, open doors, flip switches, and even take measurements. “It’s not just about showing them an image,” Chaim said. “It’s about giving them a feel for the space.”
The company developed its own software to make that level of interactivity possible — a rare capability that recently earned 3D Modelize a feature on The World’s Greatest TV Show.
Developers use the technology to close sales faster. Realtors show properties to international buyers who can’t visit in person. Architectural firms present complex designs without relying on clients to interpret drawings.
AI tools are entering the field, but Chaim remains cautious. “AI can generate ideas quickly,” he said. “But it’s not crisp yet. It doesn’t deliver the detail clients expect.”
Projects start at around $10,000 for a full VR experience — a range Chaim describes as reasonable given the hours of work involved. The company serves developers, architects, and realtors. Much of its business comes from referrals and relationships built through OJBA, where 3D Modelize has exhibited for the past three or four years. “Once people try the headset, they get it,” Chaim said.
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