Flooring Decisions Made on the Show Floor
Yanky Herzog of Lucida
Flooring choices often get finalized late in a project. Schedules are tight, units are turning over, and finishes need to balance appearance with long-term maintenance… especially in multifamily and commercial buildings where traffic never really stops.
That’s the environment Lucida works in.
Based in New Jersey, the company supplies flooring used across residential, multifamily, healthcare, and commercial properties, where durability, cleanability, and consistency matter as much as how a space looks on day one. A long-time OJBA corporate sponsor, Lucida has become a familiar presence for developers and property managers evaluating finishes for large-scale projects.
At this year’s show, Lucida wasn’t just exhibiting… it was launching a new product directly on the show floor.
Installed beneath attendees’ feet, the flooring was designed specifically for high-traffic environments. Its smooth, non-textured surface reduces places for dirt to collect, making it easier to clean — a key consideration in multifamily and healthcare settings where wheel traffic, daily maintenance, and wear add up quickly.
“This has no texture,” Yanky Herzog said at the booth. “It’s much easier and smoother to clean.”
The product is glue-down and available in large-format planks, with finishes that replicate tile and wood looks without visible seams. For developers working at scale, those details affect not only installation speed, but long-term upkeep across hundreds of units.
Lucida’s presence at OJBA wasn’t limited to demonstrations. Conversations reflected how the flooring performs once projects are occupied.
One property manager who stopped by shared his experience working with the company. He described Lucida as reliable on pricing, consistent on delivery, and responsive when issues arise — emphasizing that problems, when they do come up, are handled quickly.
“If you, God forbid, have an issue,” he said, “they take care of it right away — no headaches.”
That reliability was tested — and reinforced — during the show itself. Yanky shared that a new multifamily project, starting with roughly 200 units, was secured directly from conversations on the floor, with additional phases expected to follow.
For Lucida, that outcome explains why the company continues to invest in OJBA year after year. The show brings decision-makers together while product choices are still flexible… before flooring decisions become problems to solve.
Watch Yanky explain how Lucida’s new flooring product was designed for high-traffic multifamily and commercial environments.
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