Looking at the Entire Project
Avrumi Gross of Prime Lumber & Home Center
New York moved to steel. The name never caught up.
Prime Lumber & Home Center supplies metal studs, sheetrock, plywood, insulation, doors, trim, and interior framing systems across the city and tri-state area. The lumber is still there — but it’s a fraction of what moves through the operation.
Avrumi Gross, 32 and third generation in the business, describes their approach simply: “We take a look at the big picture.”
That begins when a job is first priced. His advice is consistent: don’t wait until the last minute. Emergency orders cost more. Pricing a job early and planning material flow before the pressure is on changes what’s possible.
Each developer works with a small, dedicated team — an inside rep, an outside rep, and a logistics coordinator aligned on the same account — so materials move without customers having to chase updates.
The team also pays attention to the details. If a gauge shifts between orders without explanation or a size doesn’t match a previous phase, they flag it. “We’re not engineers,” Avrumi is clear. “But if we notice something that doesn’t make sense… mistakes cost money — in time and in material.”
For contractors already working with another supplier, Avrumi compares switching to changing doctors — something nobody is eager to do. His suggestion is straightforward: try one material on one floor. Each delivery stands on its own. If the pricing and service perform, the decision becomes easier.
Deliveries run on boom trucks, tractor-trailers, and spider trucks, serving commercial and residential projects throughout the region. An in-house pre-hung door shop turns around custom doors within 24 hours. At the OJBA booth, a large monitor plays footage of a delivery to a 900-unit building — so visitors can see the scale behind the business.
The OJBA relationship goes back years. At one early show, Avrumi spent the final 20 minutes speaking with a major New York developer, walking him through where material prices were heading. That conversation turned into several million dollars in projects over time — and a relationship that continues still today.
“People know that when they come to us,” he said, “it’s honest, it’s straight. You get what you pay for, on time, every single time.”
Hear Yossi Gross talk about Prime Lumber’s fast deliveries, and large-scale material supply.
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